You can order Brand Like A Rock Star in time for Christmas delivery right here. It makes a great gift for the person on your list who works in any type of business and loves music.
The temptation is always there to extend a successful brand.
McDonald’s unwisely made pizza for a few years. Coors wasted millions trying to launch bottled water. Recently the boys in the band Hanson (remember “MmmBop” from the late 90s?) announced a new beer with their name on it. Really?
When can a brand be successfully extended? When is to profitable and smart to put your brand’s name on a new product?
For the answer, we turn to underground rock legend Lemmy.
Lemmy is a notorious drinker, claiming to have downed a bottle of Jack Daniels every day since he turned 30. He is rumored to have slept with nearly 2,000 women. His drug use is well-documented. He has a controversial hobby collecting Nazi memorabilia. And despite a lack of actual hit songs, Lemmy and his band Motorhead have established themselves as heavy metal icons over the course of nearly 40 years together.
Lemmy knows exactly what his brand stands for. When a Swedish reporter asked him how his band might sound in ten years, he answered “the same, but louder.” He totally gets it.
This week Motorhead revealed a new line of vodka, a move that clearly shows how Lemmy understands the power of branding and the secret sauce of successful brand extension.
What can your business learn from Lemmy?
1. If you’re going to put your name on another product, make sure it matches the brand values of your existing product. Alcohol and Lemmy go together brilliantly.
2. Make sure everything you do reinforces your brand values. Branding is a 360 degree process.
3. You don’t have to please everyone in order to be rich and famous. Lots of people hate Lemmy and Motorhead.
4. Be different. Don’t stress yourself about being better. If you don’t believe me, ask KISS.
5. Even ugly guys can get action from the girls if they carry a guitar. See also: Ric Ocasek.
And thanks to Fernando at Brands Like Bands for sharing the news about Lemmy’s vodka with me!