Love him or hate him, you can’t deny that Howard Stern is a rock star brand.
The so-called “shock jock” from SiriusXM is now prominent on mainstream network TV as one of the judges of America’s Got Talent. He’s replacing Piers Morgan, who moved over to replace Larry King at CNN last year. And I have no doubt that in a few years Howard Stern will be beating Piers Morgan in ratings as the host of an interview program of his own. Howard’s fans know from experience what a brilliant interviewer he is.
Even if you think Howard Stern is abhorent (and many people do!), there are still some valuable lessons you can learn from him that can make your business more successful.
1. Be larger than life. Getting noticed isn’t a secondary priority. Getting noticed is job #1. Howard has always been larger-than-life, holding rallies and press conferences to launch his radio show in new cities. Howard takes credit for many of the advances in radio, boasting that he broke down barriers for so many other radio hosts who have emulated his style. Howard’s jump to network TV with America’s Got Talent is another example of his larger than life persona.
2. Have more than one dimension. A lot of detractors hear Howard Stern and are immediately put off by his controversial content. But underneath the sex jokes and rude comments is a character who is remarkably interesting. He is a vocal supporter of gay rights. He is a home-body and comes across as hen-pecked. He watches trashy reality TV. Howard, while incredibly boastful and egotistical on the air, is also often quite insecure and talks at great length about his ugly face and small penis (his words, not mine!).
3. Be honest. Howard puts it all out there on the air. He is so brutally honest about himself that you are often left wondering if he’s making some of his faults up. How could one person be so normal and flawed like the rest of us, and be so willing to bare it all in public? Howard’s frank honesty gets him noticed and endears him to his fans. That honesty makes Howard, a ridiculously wealthy media celebrity, seem normal and down to earth.
4. Be consistent, but throw a few curveballs. Showing up on family-friendly network TV was not something people expected Howard Stern to do. But it was a brilliant move on his part. Although his network TV act is toned down from his raunchy satellite radio show, he is still the unpredictable wise-ass that people have come to expect him to be. Just because he is on family-friendly TV doesn’t mean he can’t be himself.
You can order your copy of Brand Like A Rock Star right now and be reading the digital download in minutes. Or you can have the paperback delivered right to your door. If you’re not sure if you want to order, start by reading chapter one for free at www.brandlikearockstar.com.
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