SOME AWESOME SLOGAN OR QUOTE ABOUT THE BOOK GOES ACROSS HERE.

The Danger of Discounts


 

Think back to your teen years, when few things in life mattered more than your favorite band. When a new album would come out, you rushed out to buy it, sometimes waiting in line to get your hands on a copy. When they came to town in concert, it was the same routine.

Did price really matter? Of course not. You simply saved your pennies so you could experience the music you loved.

Even today, when tickets to see a top-tier band can run in the hundreds of dollars, those top-tier bands sell out every show. U2′s recently-completed 360 Tour was the most successful tour of all-time… with an average ticket price of $108 US. Even at that price, every date on the tour sold out. Completely. Every. Single. night.

When you are a top-tier brand, price doesn’t really matter much.

That’s why the iPad can thrive despite an onslaught of $400 tablet computers.

It is why a bottle of Glenfiddich 18 year-old ancient malt is $100 and still outsells the $50 bottles.

It explains how Starbucks can charge $4 for a coffee while Dunkin charges $1.50.

Rock star brands have it made. They never have to discount prices or bicker over nickels and dimes. Because rock star brands are all about creating value, as long as the price they charge reflects that value, customers will line up to pay it.

Unfortunately, most businesses get sucked into the price vortex.  It is sad, really. They advertise their sales and discounts, they make the terrible mistake of using Groupon, and fight to the eventual death against competitors like Walmart that can out-discount them all day long.  Customers who choose you on price alone aren’t loyal to you, they are loyal to the price tag. They’ll be gone as soon as a lower price appears, and you won’t get them back until you discount some more, cutting into your profits and margins. The price vortex sucks.

Don’t go there. If you do, your business might not escape alive.

Brand Like A Rock Star is $14.95, but that hardly matters. It is available now for immediate delivery.

Catch the “Brand Like A Rock Star” presentation in a city near you, or invite me to speak directly to your company or conference.

Join the discussion and click “like” on the Brand Like A Rock Star Facebook page.

 

71 Responses to “The Danger of Discounts”

  1. Thanks for the ideas shared on your own blog. Yet another thing I would like to state is that weight loss is not exactly about going on a fad diet and trying to reduce as much weight that you can in a few days. The most effective way to shed pounds is by consuming it bit by bit and using some basic recommendations which can assist you to make the most through your attempt to shed pounds. You may be aware and already be following many of these tips, but reinforcing expertise never hurts.
    shutterfly promo codes http://www.shutterfly-coupons.com/SF/shutterfly-promo-codes

  2. BakerBettie I was extra careful because I made them for my husband to take to work for his office crew. I will let you know how the next batch turns out.

  3. bondage says:

    This simulator has an activity that resembles genital oral
    sex and could be made use of by itself or during sex.

    Also visit my web blog … bondage

  4. Just desire to say your article is as amazing.
    The clearness in your submit is simply cool and i could think you’re a professional in this subject.
    Fine together with your permission allow me to grasp your feed to
    stay updated with coming near near post. Thank you 1,000,
    000 and please carry on the enjoyable work.

  5. Kristen says:

    I couldn’t resist commenting. Well written! I hage been browsing online mre
    thaqn 4 hlurs today, yett I never fouund aany iteresting article lik yours.

    It is petty wworth enugh forr me. Personally, iif
    all sikte owners annd bloggerts mazde god copntent aas yyou did, thhe internet wull bee much more
    useful than eger before. I vidited maby web pahes
    buut thhe audio qualoity forr audio sngs current aat thus webwite is actually superb.
    http://www.cspan.net

  6. Great weblog here! Additionally your web site so much up fast! What host are you the use of? Can I am getting your affiliate link to your host? I want my website loaded up as quickly as yours lol

  7. Hi everyone, it’s my first pay a visit at this web site, and article
    is really fruitful in support of me, keep up posting these articles.

  8. ig says:

    I visited many blogs however the audio quality for audio songs present at this site is
    in fact marvelous.

  9. Hello, after reading this remarkable post i am too delighted to share my knowledge here with mates.

  10. Ana says:

    Hi, its pleasant article regarding media print, we
    all be aware of media is a fantastic source of data.

  11. Cool many thanks for posting! btw are there feeds to your blog?
    I’d like to add them to my reader.

    Also visit my web blog … infoconcerningfinance355431.tinyblogging.com

  12. I like this site a lot, It’s really great to read and also learn more
    information.

    Also visit my blog post: kent mortgage brokers

  13. I’m so completely happy that I came across your website. You truly
    know what you’re speaking of, and you made me feel
    like I need to learn more regarding this.

    Here is my page :: mortgage Adviser Kent

  14. Jeremiah says:

    Hi, I do believe this is a great site. I stumbledupon it ;) I’m going to
    return once again since I bookmarked it. Money and freedom is the best way to change, may
    you be rich and continue to guide others.

  15. Keep on working, great job!

  16. Heya i’m for the first time here. I came across this board and I find
    It really useful & it helped me out a lot. I hope to give
    something back and aid others like you aided me.

  17. Now that is an excellent put up. Look at my web-site too

  18. Sanford says:

    Hi there, I read your blogs regularly. Your humoristic
    style is witty, keep doing what you’re doing!

  19. word audio says:

    Please let me know if you’re looking for a writer for your blog.
    You have some really good articles and I think I would be a good asset.
    If you ever want to take some of the load off, I’d absolutely love
    to write some content for your blog in exchange for a link back to mine.
    Please blast me an email if interested. Kudos!

  20. Hey! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa?
    My blog addresses a lot of the same subjects as yours and I believe we could greatly benefit
    from each other. If you might be interested feel free to shoot me an e-mail.

    I look forward to hearing from you! Great blog by the way!

  21. Great website you have here but I was wondering if you
    knew of any forums that cover the same topics talked about here?
    I’d really like to be a part of community where I can get responses from other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know.

    Thank you!

  22. Napoleon says:

    Hey there would you mind letting me know which web host
    you’re utilizing? I’ve loaded your blog in 3 completely different
    internet browsers and I must say this blog loads a lot quicker then most.
    Can you recommend a good web hosting provider at a fair price?
    Thanks, I appreciate it!

  23. I am sure this piece of writing has touched all the internet people, its
    really really nice paragraph on building up new website.

  24. My partner and I absolutely love your blog and find nearly all of your post’s
    to be exactly I’m looking for. Does one offer
    guest writers to write content in your case? I wouldn’t mind creating a post or elaborating on a number of the
    subjects you write with regards to here.
    Again, awesome blog!

  25. Attractive section of content. I simply stumbled upon your website and in accession capital to claim that I acquire actually enjoyed account your blog posts.
    Anyway I’ll be subscribing to your feeds and even I
    achievement you get right of entry to consistently rapidly.

  26. I’m really inspired along with your writing skills and also with the structure on your weblog.
    Is this a paid subject matter or did you modify it
    your self? Either way stay up the excellent high
    quality writing, it’s uncommon to see a nice blog like this one nowadays..

  27. Pretty section of content. I just stumbled upon your site and in accession capital to
    assert that I get in fact enjoyed account your blog posts.

    Any way I will be subscribing to your feeds and even I achievement you
    access consistently fast.

  28. Nadia says:

    I like the valuable info you supply on your articles. I will bookmark your weblog and take a look
    at again right here frequently. I’m slightly certain I’ll be told a lot of new stuff right right here!
    Good luck for the following!

  29. whoah this blog is wonderful i love reading your posts.
    Keep up the great work! You understand, lots of people are looking round for this information, you could aid them greatly.

  30. Hollis says:

    all the time i used to read smaller articles that also clear their motive, and that is
    also happening with this piece of writing which I am reading now.

  31. Just desire to say your article is as astonishing.
    The clarity to your post is just spectacular
    and i can assume you’re a professional in this subject.

    Well together with your permission allow me to snatch your RSS feed to stay updated with imminent
    post. Thanks 1,000,000 and please keep up the enjoyable work.

  32. Earnest says:

    If you are going for most excellent contents
    like myself, simply pay a quick visit this website everyday since it presents feature contents,
    thanks

  33. Very nice post. I just stumbled upon your weblog and wished to mention that I have truly loved
    surfing around your blog posts. After all I’ll be subscribing to your rss feed and I am hoping
    you write once more soon!

  34. I do trust all the ideas you have presented in your post.
    They are very convincing and can definitely work. Nonetheless, the posts
    are very short for newbies. May just you please lengthen them a bit from next
    time? Thank you for the post.

  35. whoah this blog is magnificent i like reading your posts.
    Keep up the great work! You know, a lot of
    persons are hunting round for this information, you could help them greatly.

  36. Hi excellent website! Does running a blog similar to this require a lot of work?
    I have virtually no expertise in programming but I had been hoping to start my own blog soon. Anyhow, should you
    have any ideas or techniques for new blog owners please share.
    I know this is off subject nevertheless I just had to ask.
    Appreciate it!

  37. Hello! I simply would like to give you a huge thumbs up for your
    excellent information you’ve got right here on this post.

    I am coming back to your web site for more soon.

  38. Liza says:

    Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too wonderful.
    I actually like what you’ve acquired here, really like what
    you are stating and the way in which you say it. You make it
    enjoyable and you still take care of to keep it wise.
    I can’t wait to read far more from you. This is actually a
    great website.

  39. Wilbert says:

    This is a good tip particularly to those new to the blogosphere.
    Simple but very accurate info… Thank you for sharing this
    one. A must read article!

  40. people make says:

    I have learn some excellent stuff here. Definitely worth bookmarking for revisiting.
    I wonder how a lot effort you place to create the sort of magnificent informative website.

  41. As the admin of this web page is working, no hesitation very soon it
    will be well-known, due to its quality contents.

  42. Tyree says:

    Howdy would you mind sharing which blog platform you’re using?

    I’m going to start my own blog soon but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different
    then most blogs and I’m looking for something
    completely unique. P.S My apologies
    for getting off-topic but I had to ask!

  43. Koby says:

    Thanks for any other excellent article. The place else may anyone get that
    type of info in such an ideal method of writing?
    I have a presentation next week, and I am on the
    search for such info.

  44. Karin says:

    Highly energetic article, I enjoyed that bit. Will there be a part 2?

  45. Rowena says:

    Hello, just wanted to mention, I liked this blog post.
    It was inspiring. Keep on posting!

  46. Freddy says:

    Thanks for every other fantastic post. The place else could
    anyone get that type of info in such a perfect method of writing?
    I have a presentation subsequent week, and I’m at the search for such info.

  47. Keeley says:

    Aw, this was an exceptionally nice post. Taking a few minutes and actual effort to generate a very good article… but what can I say… I hesitate a lot and don’t
    manage to get nearly anything done.

  48. Darla says:

    Quality content is the main to invite the viewers to pay a visit the web page, that’s what this website is providing.

  49. After I initially commented I seem to have clicked on the -Notify me
    when new comments are added- checkbox and from now on every time a comment is added I recieve 4
    emails with the same comment. Perhaps there is a means you are able
    to remove me from that service? Kudos!

  50. Vito says:

    Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is important and all.
    But imagine if you added some great graphics or video clips to give
    your posts more, “pop”! Your content is excellent but with pics and video clips, this website could definitely be one
    of the greatest in its field. Very good blog!

  51. Raymond says:

    Heya fantastic website! Does running a blog such as this require a great deal of work?
    I have no expertise in computer programming however I had been hoping
    to start my own blog in the near future. Anyhow, should you have any recommendations or
    tips for new blog owners please share. I know this
    is off topic nevertheless I just had to ask. Cheers!

  52. Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is important and everything. Nevertheless think about if you added some great graphics
    or video clips to give your posts more, “pop”! Your content is excellent but with
    pics and videos, this website could certainly be one
    of the greatest in its niche. Superb blog!

  53. foto-657295 says:

    Wonderful site. Plenty of helpful information here. I’m sending it to a few friends ans also sharing in delicious.
    And naturally, thanks in your effort!

  54. Simply want to say your article is as astonishing.
    The clarity to your submit is just excellent and that i can suppose you are
    a professional on this subject. Fine together with your permission let me to seize your feed to
    keep updated with approaching post. Thanks 1,000,000 and please continue the rewarding work.

  55. Elizabet says:

    It’s amazing to pay a visit this web page and reading the views of all friends regarding this paragraph, while I
    am also zealous of getting familiarity.

  56. Hello my friend! I wish to say that this post is awesome, nice written and include almost all
    significant infos. I would like to see extra posts like this .

  57. Hi there to every one, the contents present at this website
    are really amazing for people experience, well, keep
    up the good work fellows.

  58. Suzanna says:

    This article will help the internet visitors for creating new web site or even a weblog from start to end.

  59. waste trucks says:

    you’re really a excellent webmaster. The site loading speed is incredible.
    It seems that you are doing any distinctive trick.
    Moreover, The contents are masterwork. you’ve done a
    magnificent job on this matter!

  60. I’m not that much of a online reader to be honest but your sites really nice, keep it up!

    I’ll go ahead and bookmark your site to come back in the
    future. Many thanks

  61. It’s impressive that you are getting thoughts from this post
    as well as from our dialogue made at this
    place.

  62. Hey there outstanding website! Does running a blog such as this take a great deal
    of work? I have very little understanding of coding but I had been hoping to start my own blog soon. Anyways, should you have any
    suggestions or tips for new blog owners please share.
    I know this is off topic nevertheless I just needed to ask.
    Kudos!

  63. Highly energetic post, I liked that bit. Will there be a part
    2?

  64. Saved as a favorite, I really like your website!

  65. Ernie says:

    Thanks in favor of sharing such a good thought, post is nice, thats why i have read it fully

  66. Good day! I simply wish to offer you a huge thumbs up for
    the excellent info you have got right here on this post.
    I will be coming back to your web site for more soon.

  67. Merely wanna input that you have a very decent website , I love the pattern it actually stands out.

  68. Phylliserype says:

    wh0cd946198 [url=http://buycialis2017.com/]buy cialis[/url]

Leave a Reply

Glenfiddich, Groupon, ipad, Starbucks, U2 71 Comments