Happy Long Weekend: Your Brand’s Anthem


Happy Fourth of July!

Happy Canada Day!

It is a long weekend all across North America as two great nations celebrate their respective foundings. When “O Canada” or “The Star Spangled Banner” play this weekend, millions of people will fill with pride.

When hearing it can make you stop in your tracks, remove your hat, and stand at attention, you know music is a powerful thing. That’s the strength of a national anthem.

Anthems make you pay attention. You can’t ignore them.

Songs, on the other hand, are like candy and french fries and Adam Sandler movies; they are fun and they play an important role in our lives in the moment, but they don’t last. Anthems do.

“American Pie” by Don McLean.

“Born To Run” by Bruce Springsteen.

“Like a Rolling Stone” by Bob Dylan.

“Smells Like Teen Spirit” by Nirvana.

“I Gotta Feeling” by Black-Eyed Peas.

In my mind, all of those songs are anthems. When you hear them, you really have no choice but to stop and pay attention. You will no doubt have your life’s own anthems, and they might differ greatly from mine.

What anthems will you create?

Will people sing your song for a few months this summer, or will they be standing to honor your anthem decades from now?

Have a great long weekend. Here’s to a wicked fun summer filled with inspiration, energy, and lasting memories.

3 Responses to “Happy Long Weekend: Your Brand’s Anthem”

  1. David says:

    Please. Nothing created in the last 5-10 years qualifies as an anthem. American Pie? Yes. Born to Run? Yes. I Gotta Feeling? Let’s see where we are in 20 years, shall we?

    • Steve says:

      Good point David. You could make a case for or against a lot of these songs. I sense “Feeling” will last, but I could be wrong. The past 5-10 years are tough because it can be hard to tell an anthem from a song at first. Maybe “All Summer Long” by Kid Rock… except that is just two anthems put together (“Sweet Home Alabama” and “Werewolves of London”).
      The point remains that great brands create lasting impressions on their customers. They give them something meaningful and remarkable, in the same way anthems leave us singing for years while songs fade away.
      Thanks for the comment!

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