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The Curse of The Pioneer


 

Sometimes, it sucks to be first.

Apple launched the iPod in October 2001. It wasn’t exactly a wild success out of the gate.

ipod_sales_copy

Graph from www.tutor2u.net

It was a few years – nearly three – before sales really took off.

The iPhone was launched in the summer of 2007. Not everyone predicted it would be a hit.

“There’s no chance the iPhone is going to get any significant market share.  No chance.”  Steve Ballmer, CEO/Microsoft, 2007

Apple was a pioneer.

So was Brian Epstein, who managed a guitar group called The Beatles in the early 60s. He brought his band to Dick Row at Decca Records for an audition on New Year’s Day, 1962. Dick wasn’t impressed.

“Guitar groups are on their way out, Mr. Epstein.”  Dick Row, Decca A&R, 1962 to Beatles manager Brian Epstein

Sometimes it sucks to be first.

If you’re breaking new ground and changing the game, you will inevitably have disbelievers.

You will face opposition.

You will be mocked.

And at times, it will suck.

The Jacobs Media Blog posted a great article about proving the pundits wrong, and it inspired this blog post.

Be prepared for the hate. But never, ever let the bastards bring you down.

 

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