Madonna’s Latest Brand Evolution

Posted on Apr 6 by Steve

She is, no doubt, a master at evolving her image.

Those over 35 remember the “original” Madonna, wearing torn rags for clothes, giant bows in her hair, dozens of bangles and bracelets on her wrists, and giant crosses hanging from her ears. This was the party-girl of “Holiday” and “Lucky Star”.

And then came image-update #1… Madonna the party-girl became more controversial, dawning a wedding dress and singing “Like A Virgin”.

As the 1980′s came to end, Madonna pushed the envelope even further. Her early 90′s image makeover included her “Erotica” days and her nude coffee table book.

Once she had shocked us all enough to make us numb to her nudity, she took another left turn and become the Madonna of “Evita” singing “Don’t Cry For Me Argentina”.

And then came a return to the clubs… the dance floor… and we were introduced to the “Ray Of Light” Madonna.

The next brand evolution for Madonna was the married mom, focusing her time on yoga and Kabbalah. The spiritual and grounded Madonna was an image hit.

What image is next for Madonna?

Now that her latest adoption attempt has been turned down and her marriage to Guy Richie is over, how will she present herself next?

Nobody knows, but Madonna is one of the few musicians who can be counted on to succesfully reinvent herself. No artist in the past 30 years has been able to navigate the trends and fads better than Madonna.

Surprising us with her next image is now an integral part of the Madonna brand.

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