I was at (yet another) Bruce Springsteen show last Friday night, when one of my friends turned to me and asked “So who is on your rock band bucket list?”

All of us have a mental list of the bands we need to see before they (or us!) are gone for good.

They are the bands that we would spend ridiculous amounts of money to see in concert.

That’s the power of the emotional pull between rock bands and their die-hard fans.

Can you think of many businesses that have that kind of powerful devotion?

Apple does. Apple fans will line up for days and spend tons of cash just to get a new iPhone. Core Star Trek fans will plan their vacations around conventions dedicated to the series. Harley owners make pilgrimages to HOG gatherings, stores, museums and restaurants around the world.

I can’t think of too many others.

The list is pretty short.

Rock Star brands inspire their customers fans.

Rock Star brands engage their customers fans.

Rock Star brands delight their customers fans.

Rock Star brands fascinate their customers fans.

Rock Star brands never let their customers fans down.

Rock Star brands don’t have “customers”. They have fans.

(In the next blog post, we will explore what makes fans different from customers.)

Are you spending all of your time, energy, and valuable advertising money chasing new customers? Or are you investing your time, energy, and valuable advertising money in building fans?

Order Brand Like A Rock Star right now and a few pages in you’ll already be on the path to turning your customers into fans. If you don’t believe me, download chapter one now for free and discover how AC/DC used 40 years of amazing consistency to survive through the rise and fall of disco, hair bands, and grunge.

PS – My rock ‘n’ roll bucket list (only among bands who are still together/alive) includes The Who, Jack Johnson, Mumford & Sons, The Police, John Mayer, and Jackson Browne.