The normally shy and reserved guitar player came alive when he hit the stage, playing his instrument with incredible passion. His band was still young, playing in small clubs to small crowds, but he played as if the world was watching.

Near the end of one of their concerts, he lifted the instrument high above his head in triumph.

And put the neck of the guitar right through the ceiling.

Pulling it out, he discovered that not only had he broken a hole in the ceiling, but also the neck of the guitar. Captivated by the energy of the moment, and knowing his expensive guitar was already wrecked, he threw the guitar down on stage over and over again, shattering it into pieces.

The crowd went wild. And entirely by accident, Pete Townshend found the thing he would become famous for as the guitar player for The Who.

So many great songs, scientific discoveries, human advancements, and fantastic achievements happened entirely by accident.

Yet in business, we strive for perfection and we chastise mistakes.

We are so busy working that we seldom take time to mess around and no nothing.

Very seldom do you take a leap forward while you are stuck inside your box.

But when you are free to screw up, experiment, and just try stuff… magic happens.

Three Keys To Rock Star Creativity

1. Free yourself to fail. Never criticize anyone (including yourself) when mistakes are made with good intentions. Only malicious mistakes deserve criticism. Everything else is to be praised.

2. Set aside time to do unproductive things. The work will be there when you’re done goofing off.

3. Force yourself out of your box. By going on stage, Pete Townshend was forced to leave his shy and reserved box behind and stand outside of his comfort zone. Always live your life one step outside of your comfort zone.

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Pete Townshend’s new book Who I Am comes out today. It is his personal story and includes very intimate glimpses into life as one of the biggest rock stars on the planet. What was his strangest acid trip? What male rock star did he want to have sex with? Order Who I Am by Pete Townshend to find out.