A few weeks ago I wrote about Ted Nugent’s wild right-wing views. Today, a similar story about a musician from the left side of politics.
This week the eclectic Randy Newman released a new song called “I’m Dreaming of A White President”. Like many of his songs, it is satirical and mocks the right-leaning nature of the Republican party.
Some people won’t like it. Some people didn’t like his famous song “Short People” either.
And some people will boycott Randy Newman’s music because he is an Obama supporter.
That’s perfectly fine.
Randy Newman isn’t out to win everyone over… he’s out to win over his own fans in a big way. Just like Ted Nugent is, over on the other side of the political spectrum.
The point those of us in business can take away from Ted and Randy is simple: stand for something!!!
“If you want to hate me, I’m okay with it. Just f*cking feel something.”
Nikki Sixx gets it.
Sir Isaac Newton got it.
For every action, there is an equal and opposite reaction.
Let’s apply Newton’s 3rd law to business.
If you have 10,000 people who love your business, what is the equal and opposite reaction?
There should be 10,000 people who don’t like your business.
The problem most brands face is trying to please everyone. We are afraid to be disliked.
Well, I’ve never heard of a brand, company, product, or business that everybody likes. Even Apple, while selling millions of iPhone5′s this week, has people who passionately hate them.
If nobody hates your brand, there’s a very good chance that nobody loves it either. That’s a scary proposition.
Some free downloads for you to keep & share:
“15 Ways To Make Your Marketing Rock” is a webinar I did last week, and you can download and watch it here. It is about 20 minutes long.
“The Musical Companion” is a 102 page ebook that is designed to deepen your enjoyment of Brand Like A Rock Star”. It is also a free download.
And you can dive into Brand Like A Rock Star at no charge by downloading a pdf of chapter one absolutely free. It is all about brand consistency, and profiles the amazing career of AC/DC.