It’s pretty simple.
Too simple, really.
The easiest way to eliminate competition is to have none.
Remove yourself from their game. Make new rules. Change the playing field.
When you do something no one else does, you become the instant leader in your category. Everyone else is playing catch up.
So if a new start-up promoted healthy and sustainable Mexican food made with integrity, we would call them Chipotle-like.
When a new tablet computer comes out, we compare it to the iPad.
When a rock band wears make-up, they are KISS copycats.
Stop trying to be more like your competitors, and celebrate what makes you completely unique! That’s the theme of a guest post I wrote for Agency Revolution, a company helping to change the way insurance agencies operate. I’ll be speaking at the Insurance Marketing 10X Bootcamp in Chicago October 25-27.