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The Rolling Stones are planning a tour to celebrate 50 years together. They’ve apparently been rehearsing in London, preparing to hit the road again soon.
No doubt that the Stones will sell out everywhere they go, anywhere on the planet.
And unlike most bands, the Stones will do it without a new album to promote.
Here’s an amazing perspective on their career: The Rolling Stones have been together 50 years, but they created all of their legendary music in their first twenty five years together.
Long ago, the Rolling Stones did something very brave, that few bands were able to do. They recognized that their fans wanted to hear the band’s classics live in concert, so they started to give them exactly that. The Rolling Stones long ago became a nostalgia act. For 25 years now, the band hasn’t been hung up on making new music and trying to stay relevant on charts dominated by auto-tune and boy bands. They’ve been focused on giving their fans what they want.
When they do make new music (their last #1 album was 1994′s Voodoo Lounge), they don’t force feed it to their fans when they go on tour. Instead, their concerts are dominated by the classic Rolling Stones songs that we all know and love.
When Mick or Keith felt the pull of their artistic muse, they did some cool solo side projects. But as a band, they knew better than to focus on new music when their fans were hungry for the classics.
It takes savvy business sense to understand what your fans what from you. And it takes a tremendous amount of guts to deliver what they want, instead of what YOU want.
What you want doesn’t really matter. What you think doesn’t really matter.
If you plan to be successful giving your customers what you want, your money is probably better spent at a casino table.
The only mind that matters is the mind of your customer. Succeed there, and your money will multiply.
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