Jimi Hendrix made plenty of money in his too-short life, but he didn’t set his guitars on fire each night because it sold concert tickets or albums.
Last year U2 created the most profitable tour in music history, but profit is not why they did the 360 tour.
Bob Dylan is a millionaire many times over. But that’s not why he sang “Blowin’ In The Wind“.
Nearly every piece of great music was made because of a passion for creating, engaging, entertaining, connecting, and communicating.
Business is no different.
When business is done right, it is driven by a powerful passion and belief held by a person or company. The profits may flow, but they are seldom the mission themselves.
Can you imagine someone calling insurance sales a “noble profession” on par with a doctor?
According to insurance expert Michael Jans of Agency Revolution, it is. In this short video called “The Principle of Belief”, Michael explains how insurance sales, when done right, is all about protecting people. It isn’t about taking their money or selling them things they don’t need. The powerful passion and belief behind rock star insurance agents is a passion and belief that they can help protect people and help put their lives back together in times of tragedy, difficulty, or disaster.
What passionate belief makes your business a noble profession?
The owner of a pool store who passionately wants to bring people together, create lifelong memories, and celebrate summer.
The advertising sales person who passionately wants to help businesses gain more customers and thrive, even in a difficult economy.
The mechanic who passionately wants to help people safely get their families home every evening without any stress.
All of them will, long term, put their short-term cash grabbing competitors out of business.
Because it all comes down to caring, passionately, about your customer’s needs, and building your business around that passion.