On Wednesday, American’s will celebrate the 4th of July. Canadians mark their national holiday on July 1st.
All over North America this week, national anthems will play, and people will stop what they are doing and pay attention.
Anthems are powerful symbols that demand your attention. You remove your hat and you stand tall when you hear them. In the right environment, they can move you to tears.
Songs aren’t. Songs are enjoyable in the moment, but you soon forget them.
This week, as North America celebrates with fireworks, food, friends, and national anthems, think about this…
Is the message your business sends an anthem or a song?
Do you go the song route, marketing your latest sale, time-sensitive gimmick, or – God forbid – your Groupon discount?
Or do you go the anthem route, talking about the problems you solve, the experiences you provide, and the emotions you enhance?
Long term success in branding is built on creating anthems.
Happy Canada Day!