Father’s Day And Business Advice from Gene Simmons


I have a confession to make…

I’m not the world’s biggest KISS fan. That title might go to my good friend and noted KISS marketing veteran Michael Brandvold. Click on his name and you can grab a free copy of his ebook The KISS School of Marketing. 

But I am a fan of KISS. I enjoy their music, but I particularly love the band because they have been so good at branding themselves and marketing their act.

Gene Simmons is as much a marketer as he is a musician.

Here are five things Gene Simmons totally gets about marketing that most businesses never fully grasp:

1. It is okay to offend people, even large numbers of people. In fact, it is wise to do so.

2. Offending large numbers of people nearly always clarifies your brand and endears you even more to the segment of the population that loves you.

3. Getting noticed is more important than anything else. If you never get noticed, you’ll never be a rock star. Get people to pay attention and then focus on being great at what you do.

4. Always put your name on everything you do. The KISS logo is on every imaginable piece of merchandise, from condoms to coffee shops. And the show Gene Simmons Family Jewels is never promoted or mentioned without his name attached to it.

5. Failure rocks. It is an integral part of success. Not everything you do will strike gold, so do a lot of things. When something sticks, it will stick big time.

Since it is Father’s Day this weekend, Gene also has a few thoughts on that topic:

“Be thankful. The next tie you get, the million-and-oneth-tie… that one? Just smile. The intention is good. We don’t need things anyway. And your straight, so stop pretending you know anything about fabric.”

If you are in LA for Father’s Day, you can buy a ticket to the Father’s Day bash at Gene’s new restaurant, Rock & Brews in El Segundo.

By the way, Gene Simmons was kind enough to endorse Brand Like A Rock Star. I’m thankful for that. You can download the Kindle version or have the paperback home delivered here.

And if you are hesitant to spend $5.99 on the book, download Chapter One for free first and get yourself hooked. It is available as a pdf by clicking here and it could not be more FREE. Chapter One deals with AC/DC and their legendary consistency. You’ll want to use that same consistent approach to building your rock star business.


14 Responses to “Father’s Day And Business Advice from Gene Simmons”

  1. Nice respond in return of this difficulty with firm arguments and describing all about that.

  2. This is the right blog for anyone who would like to understand this topic.
    You understand a whole lot its almost tough to
    argue with you (not that I actually would
    want to…HaHa). You certainly put a fresh spin on a subject that’s been written about for many years.
    Great stuff, just wonderful!

  3. Hello, this weekend is good in favor of me, as this moment i am reading this fantastic educational paragraph
    here at my house.

  4. ig says:

    I feel that is among the so much important info for me. And i’m
    happy studying your article. But want to statement on few basic things, The web site taste is wonderful, the articles is in reality great :
    D. Excellent activity, cheers

  5. I know this if off topic but I’m looking into starting my own blog and was wondering what all is
    required to get setup? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% certain. Any tips or advice would be greatly appreciated.
    Thank you

  6. Milan says:

    Great items from you, man. I’ve keep in mind your stuff previous to and
    you’re simply too fantastic. I really like what you’ve obtained
    here, certainly like what you’re saying and the
    way by which you say it. You’re making it entertaining and you still take care of to keep it sensible.
    I can not wait to learn much more from you. This is really a tremendous
    web site.

  7. Everyone loves it whenever people get together and share ideas.
    Great website, stick with it!

  8. We’re a group of volunteers and starting a brand new scheme in our community.
    Your site offered us with useful information to work on.
    You’ve performed a formidable activity and our whole neighborhood will
    likely be thankful to you.

  9. Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to far added agreeable from you! By the way, how could we communicate?

  10. I just like the helpful info you provide to your articles.
    I will bookmark your blog and test once more right here regularly.
    I am relatively sure I’ll learn many new stuff
    right right here! Best of luck for the following!

  11. Excellent post. I was checking constantly this blog and I am impressed!
    Very useful information particularly the last
    part :) I care for such info much. I was seeking this particular information for
    a very long time. Thank you and good luck.

  12. Darrell says:

    This paragraph is really a nice one it assists new internet visitors, who are wishing in favor of blogging.

  13. Hi there! This is my first visit to your blog! We are a group of volunteers and starting
    a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a marvellous job!

  14. Hey! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s
    new to me. Nonetheless, I’m definitely happy I found it
    and I’ll be bookmarking and checking back often!

Leave a Reply

Gene Simmons, KISS 14 Comments