Father’s Day And Business Advice from Gene Simmons


I have a confession to make…

I’m not the world’s biggest KISS fan. That title might go to my good friend and noted KISS marketing veteran Michael Brandvold. Click on his name and you can grab a free copy of his ebook The KISS School of Marketing. 

But I am a fan of KISS. I enjoy their music, but I particularly love the band because they have been so good at branding themselves and marketing their act.

Gene Simmons is as much a marketer as he is a musician.

Here are five things Gene Simmons totally gets about marketing that most businesses never fully grasp:

1. It is okay to offend people, even large numbers of people. In fact, it is wise to do so.

2. Offending large numbers of people nearly always clarifies your brand and endears you even more to the segment of the population that loves you.

3. Getting noticed is more important than anything else. If you never get noticed, you’ll never be a rock star. Get people to pay attention and then focus on being great at what you do.

4. Always put your name on everything you do. The KISS logo is on every imaginable piece of merchandise, from condoms to coffee shops. And the show Gene Simmons Family Jewels is never promoted or mentioned without his name attached to it.

5. Failure rocks. It is an integral part of success. Not everything you do will strike gold, so do a lot of things. When something sticks, it will stick big time.

Since it is Father’s Day this weekend, Gene also has a few thoughts on that topic:

“Be thankful. The next tie you get, the million-and-oneth-tie… that one? Just smile. The intention is good. We don’t need things anyway. And your straight, so stop pretending you know anything about fabric.”

If you are in LA for Father’s Day, you can buy a ticket to the Father’s Day bash at Gene’s new restaurant, Rock & Brews in El Segundo.

By the way, Gene Simmons was kind enough to endorse Brand Like A Rock Star. I’m thankful for that. You can download the Kindle version or have the paperback home delivered here.

And if you are hesitant to spend $5.99 on the book, download Chapter One for free first and get yourself hooked. It is available as a pdf by clicking here and it could not be more FREE. Chapter One deals with AC/DC and their legendary consistency. You’ll want to use that same consistent approach to building your rock star business.


109 Responses to “Father’s Day And Business Advice from Gene Simmons”

  1. Nice respond in return of this difficulty with firm arguments and describing all about that.

  2. This is the right blog for anyone who would like to understand this topic.
    You understand a whole lot its almost tough to
    argue with you (not that I actually would
    want to…HaHa). You certainly put a fresh spin on a subject that’s been written about for many years.
    Great stuff, just wonderful!

  3. Hello, this weekend is good in favor of me, as this moment i am reading this fantastic educational paragraph
    here at my house.

  4. ig says:

    I feel that is among the so much important info for me. And i’m
    happy studying your article. But want to statement on few basic things, The web site taste is wonderful, the articles is in reality great :
    D. Excellent activity, cheers

  5. I know this if off topic but I’m looking into starting my own blog and was wondering what all is
    required to get setup? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% certain. Any tips or advice would be greatly appreciated.
    Thank you

  6. Milan says:

    Great items from you, man. I’ve keep in mind your stuff previous to and
    you’re simply too fantastic. I really like what you’ve obtained
    here, certainly like what you’re saying and the
    way by which you say it. You’re making it entertaining and you still take care of to keep it sensible.
    I can not wait to learn much more from you. This is really a tremendous
    web site.

  7. Everyone loves it whenever people get together and share ideas.
    Great website, stick with it!

  8. We’re a group of volunteers and starting a brand new scheme in our community.
    Your site offered us with useful information to work on.
    You’ve performed a formidable activity and our whole neighborhood will
    likely be thankful to you.

  9. Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to far added agreeable from you! By the way, how could we communicate?

  10. I just like the helpful info you provide to your articles.
    I will bookmark your blog and test once more right here regularly.
    I am relatively sure I’ll learn many new stuff
    right right here! Best of luck for the following!

  11. Excellent post. I was checking constantly this blog and I am impressed!
    Very useful information particularly the last
    part :) I care for such info much. I was seeking this particular information for
    a very long time. Thank you and good luck.

  12. Darrell says:

    This paragraph is really a nice one it assists new internet visitors, who are wishing in favor of blogging.

  13. Hi there! This is my first visit to your blog! We are a group of volunteers and starting
    a new initiative in a community in the same niche. Your blog provided us useful information to work on. You have done a marvellous job!

  14. Hey! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s
    new to me. Nonetheless, I’m definitely happy I found it
    and I’ll be bookmarking and checking back often!

  15. I’ve read some just right stuff here. Certainly price
    bookmarking for revisiting. I surprise how much attempt you set to make this sort of wonderful informative site.

  16. My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong none the less.
    I’ve been using Movable-type on a variety of websites for about a year and am worried about switching to another platform.
    I have heard excellent things about
    Is there a way I can import all my wordpress content into it?
    Any help would be really appreciated!

  17. debit card says:

    I am genuinely pleased to glance at this web site posts which consists of
    lots of valuable facts, thanks for providing these data.

  18. Hello, I desire to subscribe for this blog to obtain latest updates, thus where can i do
    it please help out.

  19. Great article! We will be linking to this particularly great
    article on our website. Keep up the good writing.

  20. Thanks for sharing such a nice idea, paragraph is good,
    thats why i have read it fully

  21. Attractive section of content. I simply stumbled upon your site and in accession capital
    to assert that I acquire actually loved account your weblog posts.
    Anyway I will be subscribing to your augment and even I success
    you get right of entry to consistently quickly.

  22. Fantastic website. Plenty of useful info here. I’m sending it to several pals ans additionally sharing in delicious.
    And certainly, thanks on your sweat!

  23. Hi, this weekend is fastidious designed for me, for the reason that this time i am reading this fantastic informative
    post here at my home.

  24. refuse sales says:

    Hi there very cool blog!! Man .. Excellent ..
    Wonderful .. I will bookmark your web site and
    take the feeds also? I’m happy to search out a lot of useful information right here
    within the put up, we need work out more techniques in this
    regard, thanks for sharing. . . . . .

  25. You can certainly see your expertise in the work you write.
    The sector hopes for even more passionate writers such as you who
    are not afraid to mention how they believe. At all times go
    after your heart.

  26. I think the admin of this web site is in fact working hard
    for his web site, as here every stuff is quality based data.

  27. Hey there! Quick question that’s completely off topic.

    Do you know how to make your site mobile friendly?
    My website looks weird when viewing from my iphone4.

    I’m trying to find a theme or plugin that might be able to fix
    this issue. If you have any suggestions, please share.
    Appreciate it!

  28. I really like your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone to do it for
    you? Plz reply as I’m looking to construct my own blog
    and would like to know where u got this from. appreciate

  29. Hi there, just became aware of your blog through Google, and found that
    it is really informative. I’m gonna watch out for brussels.
    I will be grateful if you continue this in future.
    Lots of people will be benefited from your writing.

  30. I visited several web pages however the audio feature for audio songs current at
    this web site is in fact excellent.

  31. First off I would like to say fantastic blog! I had a quick question that I’d like to ask if you don’t
    mind. I was interested to know how you center yourself and clear your head prior to writing.
    I’ve had a tough time clearing my mind in getting my thoughts out there.
    I do enjoy writing however it just seems like the first 10 to 15 minutes tend to be wasted just trying to figure
    out how to begin. Any ideas or hints? Thank you!

  32. Dalton says:

    Please let me know if you’re looking for a article writer
    for your site. You have some really good articles and I think I
    would be a good asset. If you ever want to take some of the load off,
    I’d absolutely love to write some articles for your blog in exchange for a
    link back to mine. Please shoot me an email if interested.

  33. I needed to thank you for this great read!! I definitely loved every bit of it.

    I have you book marked to check out new things you post…

  34. Howdy! I simply would like to give you a big thumbs up for the great
    info you have right here on this post. I am returning to
    your blog for more soon.

  35. web site says:

    Does your site have a contact page? I’m having trouble locating
    it but, I’d like to shoot you an e-mail. I’ve got some creative ideas for your blog you might
    be interested in hearing. Either way, great site and I look forward to seeing it grow over time.

  36. Elden says:

    Hello I am so grateful I found your web site, I really found you
    by mistake, while I was browsing on Askjeeve for something else, Regardless I am here now and would just like to say cheers for a remarkable post and
    a all round thrilling blog (I also love the theme/design),
    I don’t have time to browse it all at the moment but I have book-marked it and also added your RSS feeds, so when I have time I will be back to
    read much more, Please do keep up the awesome job.

  37. Rosemarie says:

    Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old daughter and
    said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off
    topic but I had to tell someone!

  38. This excellent website definitely has all the info I needed about this subject and didn’t know who to ask.

  39. Gary says:

    Howdy just wanted to give you a quick heads up. The text in your post seem
    to be running off the screen in Ie. I’m not sure if this is a formatting
    issue or something to do with browser compatibility but I figured I’d post to let you know.
    The design and style look great though! Hope you get
    the problem resolved soon. Thanks

  40. I really like it when people come together and share ideas.
    Great blog, stick with it!

  41. Doretha says:

    It’s going to be finish of mine day, except before ending I am reading this
    impressive paragraph to increase my experience.

  42. Gonzalo says:

    Currently it seems like WordPress is the top blogging
    platform available right now. (from what I’ve read) Is
    that what you’re using on your blog?

  43. Nestor says:

    I’m extremely impressed with your writing talents and also with the structure to your weblog.
    Is this a paid subject matter or did you modify it yourself?
    Either way keep up the nice quality writing, it’s uncommon to look a great weblog like this one nowadays..

  44. It’s really a great and helpful piece of info.
    I’m satisfied that you just shared this helpful information with us.
    Please stay us up to date like this. Thank you for sharing.

  45. Bev says:

    Today, while I was at work, my cousin stole my iPad and
    tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation.
    My apple ipad is now destroyed and she has 83 views.

    I know this is totally off topic but I had to share it with someone!

  46. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now
    each time a comment is added I get three emails with the same comment.
    Is there any way you can remove people from that service?
    Thanks a lot!

  47. Denisha says:

    WOW just what I was looking for. Came here by searching for if

  48. Magaret says:

    I do not know whether it’s just me or if everyone else encountering issues with your website.
    It appears as though some of the text on your posts are running
    off the screen. Can someone else please comment and let me know if this is happening to
    them as well? This may be a problem with
    my internet browser because I’ve had this happen previously.

    Thank you

  49. Dell says:

    I always used to read piece of writing in news papers but now as I
    am a user of internet thus from now I am using net
    for articles or reviews, thanks to web.

  50. Jens says:

    I need to to thank you for this wonderful read!! I certainly loved every bit of it.
    I’ve got you book marked to look at new things you post…

  51. Dominick says:

    Hey! Someone in my Facebook group shared this site
    with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and
    will be tweeting this to my followers! Excellent blog
    and wonderful design.

  52. Merry says:

    Amazing! Its actually awesome post, I have got much clear idea concerning from this paragraph.

  53. What’s up, after reading this amazing piece of writing i am too cheerful to share my experience here
    with mates.

  54. Lou says:

    My brother recommended I might like this website.
    He was totally right. This post truly made my day.
    You cann’t imagine simply how much time I had spent for this information! Thanks!

  55. Its like you read my mind! You appear to know so much about
    this, like you wrote the book in it or something.
    I think that you could do with a few pics to drive the message home a bit, but other than that, this is wonderful blog.
    A great read. I’ll certainly be back.

  56. Dorthy says:

    hey there and thank you for your information – I
    have certainly picked up something new from right here.
    I did however expertise a few technical points using this
    website, since I experienced to reload the web site a lot of times previous to I could get
    it to load properly. I had been wondering if your web hosting is
    OK? Not that I’m complaining, but sluggish loading
    instances times will sometimes affect your
    placement in google and could damage your high-quality score if ads and marketing with Adwords.
    Well I’m adding this RSS to my e-mail and could look out for a lot more of your respective exciting content.

    Ensure that you update this again very soon.

  57. Nola says:

    My spouse and I stumbled over here coming from a
    different web address and thought I might as well check
    things out. I like what I see so now i’m following you.
    Look forward to looking at your web page again.

  58. If you desire to increase your experience just keep visiting
    this site and be updated with the hottest gossip posted here.

  59. debit card says:

    Piece of writing writing is also a excitement, if you know after that you can write otherwise it is difficult to write.

  60. Winfred says:

    It’s remarkable in favor of me to have a website, which is valuable for my
    experience. thanks admin

  61. Hermine says:

    Good day! This is my first visit to your blog! We are a group
    of volunteers and starting a new project in a community in the same
    niche. Your blog provided us useful information to work on. You have done a outstanding job!

  62. I read this paragraph completely on the topic of the comparison of hottest and previous technologies,
    it’s remarkable article.

  63. May I just say what a relief to uncover someone who actually understands what they
    are talking about online. You certainly know how to bring a problem to light and make it important.
    More people should read this and understand this side of your story.

    I was surprised that you aren’t more popular since you certainly have the gift.

  64. Claribel says:

    My relatives all the time say that I am killing my time here at web, but
    I know I am getting knowledge every day by reading such
    good posts.

  65. Dale says:

    I blog quite often and I seriously appreciate your content.
    This article has really peaked my interest. I will take a note of
    your website and keep checking for new information about once a week.
    I opted in for your RSS feed as well.

  66. Hello, this weekend is good in support of me, because this time i am reading this
    fantastic educational post here at my house.

  67. This is really interesting, You’re a very skilled blogger.
    I have joined your feed and look forward to seeking more of your fantastic post.

    Also, I have shared your site in my social networks!

  68. recover data says:

    Howdy just wanted to give you a quick heads up. The words
    in your post seem to be running off the screen in Chrome.

    I’m not sure if this is a format issue or something to do with browser
    compatibility but I thought I’d post to let you know.
    The design look great though! Hope you get the issue solved soon. Cheers

  69. Reva says:

    Everyone loves what you guys are usually up too. This kind of clever work and reporting!
    Keep up the very good works guys I’ve incorporated you guys
    to my own blogroll.

  70. Windy says:

    Your way of telling the whole thing in this post is actually pleasant,
    all be capable of effortlessly understand it, Thanks a lot.

  71. Elizbeth says:

    I’m not that much of a online reader to be honest but your blogs really nice, keep it
    up! I’ll go ahead and bookmark your site to come back in the future.


  72. Gabriella says:

    Its like you read my mind! You appear to know so much about this, like you wrote
    the book in it or something. I think that you could do with
    some pics to drive the message home a bit, but other than that,
    this is excellent blog. A great read. I’ll definitely be back.

  73. Desiree says:

    An outstanding share! I have just forwarded this onto a co-worker who has been doing a little homework on this.
    And he actually ordered me lunch due to the fact that I discovered it for him…

    lol. So let me reword this…. Thank YOU for
    the meal!! But yeah, thanks for spending time to discuss this issue here on your web site.

  74. Demetrius says:

    Wonderful article! This is the type of information that should be shared across the internet.
    Disgrace on the search engines for no longer positioning this submit higher!

    Come on over and discuss with my site . Thank you =)

  75. Hi everyone, it’s my first go to see at this web site, and post
    is actually fruitful designed for me, keep up posting these types of articles.

  76. hair wigs says:

    Wonderful beat ! I would like to apprentice while you amend your website, how can i subscribe
    for a weblog site? The account aided me a applicable deal.

    I were a little bit familiar of this your broadcast provided
    bright clear idea

  77. This blog was… how do you say it? Relevant!! Finally I’ve found something which helped
    me. Kudos!

  78. Dolores says:

    Attractive portion of content. I simply stumbled upon your site and in accession capital to assert that I acquire in fact enjoyed account your blog posts.
    Any way I will be subscribing in your feeds and even I success you access constantly rapidly.

  79. hair grows says:

    Wonderful web site. A lot of useful information here. I’m sending it to several friends ans additionally sharing in delicious.
    And certainly, thank you for your effort!

  80. Karine says:

    I believe this is among the most vital info for me. And i am satisfied reading your article.

    However should remark on few basic things, The site taste is ideal, the articles is
    truly great : D. Good process, cheers

  81. Aidan says:

    Hmm is anyone else experiencing problems with the images on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.

  82. Rodger says:

    Amazing blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would really make my blog shine.
    Please let me know where you got your theme. With thanks

  83. Muoi says:

    Hello There. I discovered your blog using msn. That is an extremely well written article.
    I will make sure to bookmark it and return to learn more of your helpful
    information. Thank you for the post. I will definitely comeback.

  84. Robbin says:

    Good information. Lucky me I recently found your blog by chance (stumbleupon).
    I have saved it for later!

  85. Hi, I wish for to subscribe for this web site to take latest updates, thus where can i do
    it please help.

  86. Thanks for your personal marvelous posting! I truly enjoyed reading it, you might be a great author.I will make
    certain to bookmark your blog and will eventually come back at some point.

    I want to encourage yourself to continue your great posts,
    have a nice day!

  87. I was very happy to uncover this great site. I want to to thank you for ones
    time for this particularly fantastic read!! I definitely enjoyed every bit of it
    and I have you book-marked to see new information on your web

  88. Roxie says:

    I do agree with all of the ideas you’ve introduced for your post.
    They’re really convincing and can definitely work.
    Nonetheless, the posts are very brief for newbies. May just you please lengthen them a
    bit from subsequent time? Thanks for the post.

  89. Octavio says:

    Actually when someone doesn’t understand afterward its up to other users that they will help, so here it happens.

  90. Pretty great post. I just stumbled upon your weblog and wished to say that I have truly enjoyed
    browsing your weblog posts. After all I’ll be
    subscribing on your feed and I am hoping you write once more soon!

  91. I am no longer sure the place you’re getting your info, but great topic.
    I must spend a while studying much more or figuring out
    more. Thank you for excellent info I used to be searching
    for this information for my mission.

  92. It’s awesome to visit this web site and reading the views of all mates about this post, while I am also
    keen of getting familiarity.

  93. An interesting discussion is worth comment. I do believe that you should publish more
    on this subject, it might not be a taboo subject but typically people don’t discuss such
    topics. To the next! Kind regards!!

  94. Hey! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  95. Nice post. I learn something new and challenging on sites I stumbleupon everyday.

    It’s always exciting to read articles from other authors and
    use something from their websites.

  96. Thanks for ones marvelous posting! I quite enjoyed reading it, you’re a
    great author.I will be sure to bookmark your blog and may come back at
    some point. I want to encourage that you continue your great posts, have a nice weekend!

  97. Franchesca says:

    Because the admin of this site is working, no uncertainty very rapidly it will be
    well-known, due to its quality contents.

  98. Trisha says:

    Thanks a lot for sharing this with all of us you
    really recognise what you’re speaking about! Bookmarked.
    Kindly additionally visit my website =). We will
    have a link exchange contract among us

  99. Every weekend i used to visit this web page, for the reason that i wish for enjoyment, since this this website conations actually fastidious funny data too.

  100. Awesome issues here. I’m very happy to look your article.
    Thanks a lot and I’m taking a look forward to contact you.
    Will you kindly drop me a e-mail?

  101. I am truly thankful to the holder of this web page who has shared this impressive paragraph
    at at this time.

  102. Thanks for finally talking about > Father’s Day And
    Business Advice from Gene Simmons | Brand Like A Rock Star < Loved it!

  103. This site certainly has all the information and facts I needed about this subject and didn’t know
    who to ask.

  104. I got this web page from my pal who informed me about this site and
    at the moment this time I am visiting this website and reading very informative articles at this place.

  105. Wonderful blog! I found it while browsing on Yahoo News. Do you have
    any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there!

    Many thanks

  106. Janie says:

    I was able to find good advice from your content.

  107. I’ve learn several good stuff here. Certainly price bookmarking
    for revisiting. I wonder how a lot attempt you place to make one of these fantastic informative website.

  108. I am not sure where you are getting your info, but good topic.
    I needs to spend some time learning more or understanding more.

    Thanks for magnificent info I was looking for this information for my mission.

  109. Shoshana says:

    Why viewers still use to read news papers when in this
    technological globe everything is accessible on web?

Leave a Reply

Gene Simmons, KISS 109 Comments