Your personal brand is how people feel about you. As Jeff Bezos of Amazon once said, “your personal brand is what people say about you when you leave the room.” In other words, what emotional reaction do you have upon people? That emotion reaction begins with who you are.
There are 5 P’s to personal branding.
They form the framework for my upcoming book Start You Up: Rock Star Secrets To Unleash Your Personal Brand and Set Your Career on Fire. The book is scheduled to be published in May of 2014. The 5 P’s are:
Today, we’ll look at POSITION.
Your personal brand “position” is your unique story.
Alice Cooper created a theatrical gothic anti-hero story.
Jimmy Buffett told the story of a beach bum busker from Key West.
Bruce Springsteen shared the story of a working-man from New Jersey.
Lady Gaga tells the story of a geeky arts and theatre student from New York City.
* Nearly every strong personal brand position is a story based on reality. Jimmy Buffett really did busk the streets of Key West for change, sleeping at night in a boat.
* If you’re faking it, we either discover the truth and call you out as a fraud, like Milli Vanilli or Lance Armstrong.
* Made-up stories not rooted in reality are only strong positions if we are in on the joke, such as 70s rockers Alice Cooper and Kiss, or EDM artists like Deadmau5 and Daft Punk.
* Strong stories relate to the universal experiences we all share. Many of us were bullied or didn’t fit in at school, like Lady Gaga. Most of us had to forge opportunity ourselves because we were born relatively poor, like Bruce Springsteen.
* Your unique story – your position – will only be useful to your personal brand if you share it and allow others to bond with you because of it. If you keep it to yourself, it isn’t nearly as valuable.
Next we will examine “presentation”, the art of telling your unique story.
You can pre-order the new book Start You Up: Rock Star Secrets to Unleash Your Personal Brand & Set Your Career on Fire now through Amazon! Just one click and you’ll have a copy reserved when it comes out in May 2014. The book explores the art of building a personal brand and creating a more rewarding and fulfilling career using the lessons from rock legends like U2, Springsteen, Kiss, Fleetwood Mac, and many others.