For the band, it could be just another night. Show number 62 of a 104 city world tour.
It could be “whatever”.
But the great bands realize that from the audience, things look a little different.
Tonight is special.
Tonight, someone in the huge crowd of anonymous faces is seeing their favorite band for the very first time.
Tonight, there is a fan who traveled thousands of miles to see this concert.
Tonight, there is a person in the audience who circled this date on their calendar a year ago and dropped a week’s pay to be here.
Tonight, a group of long lost friends are reuniting for the first time in decades.
Tonight, someone will fall in love.
Nine months from tonight, someone new will enter the world.
And tonight, a dying fan will cry, knowing that they are seeing their favorite band for the very last time.
It is no different when someone walks into your business.
You can treat it as just another anonymous transaction and take their money.
Or you can pause for a moment and realize that, in a small but powerful way, you are changing lives.