Entrepreneurs have told me that they aren’t interested in branding. Branding, they say, is for big guys like Coke, Apple, Ford, and Sony… not the little local guys.
And the entrepreneur in Austin can give you directions to The Salt Lick BBQ in Driftwood, one of the best places to go for authentic Texas barbecue.
Regina’s and The Salt Lick are both little local guys, and they are both powerful brands in the city they call home.
Branding isn’t only for the big guys.
Branding is only for the smart guys.
Branding is only for every company that wants to create an experience for their customers.
Branding is only for every company that wants to turn those customers into raving fans.
Don’t be fooled. The size of your company has nothing to do with the need for you to build a strong and powerful rock star brand.