Your brand – your business – is really just a story.
Your customers buy into your story.
Whole Foods customers buy into a story of sustainable farming and renewable energy.
Jeep customers buy into a story of exploration and the path less-traveled.
And your customers buy into your story… if you are willing to share it.
What makes you unique?
What about your brand makes your customer’s heart sing?
What do you do that nobody else does, or at least nobody else does as well as you?
Most businesses are afraid of their unique story. They want to be just like everyone else. Stop!
Don’t be afraid to share your story!
Some amazing rock ‘n’ roll has been made by bands that are just stories. Think about some of the great fictional rock stars.
Here are 10 of my favorite fictional rock stars… bands and singers who never actually existed, but made awesome music anyway…
10. Atticus Fetch rocked the TV show Californication this past season, played by British actor Tim Minchin. Brilliant.
9. Infant Sorrow, led by Aldous Snow played by Russell Brand in Forgetting Sarah Marshall and Get Him To The Greek. Russell was apparently inspired by Tim Minchin’s on-stage portrayal of an aging rock star.
8. Stillwater was the band that teenaged rock correspondent Cameron Crowe went on the road with in Almost Famous. Classic movie, classic music. Even with my 30 years in music, I had to look up Stillwater and see if they were a real act. They were that spot-on.
7. Jack Black led The Sonic Death Monkeys, under various temporary names (including Kathleen Turner Overdrive), in the movie High Fidelity. Few white guys have ever done as solid a version of “Let’s Get It On”. For that matter, few black guys have managed the feat.
6. The Commitments version of “Mustang Sally” still stands up today. An entire generation of music fans discovered that song, and soulful rock ‘n’ roll in general, through The Commitments movie.
5. The Soggy Bottom Boys, led by George Clooney, sang “A Man of Constant Sorrow”. The real singer was actually a roots-country singer named Dan Tyminski.
4. Scrantonicity, a police cover band, was led by Kevin Malone on The Office. Well done. It was nice to see the perpetually picked-on Kevin win one for a change.
3. Mark Wahlberg stepped in to replace the departed lead singer of Steel Dragon and instantly became a Rock Star. Other members of the fiction band Steel Dragon included Zakk Wylde and Jason Bonham… no wonder the music sounded so damn good.
2. I grew up in the 80s, so John Cafferty and the Beaver Brown Band had nothing on Eddie & The Cruisers. Even if Cafferty was the real-life band behind the classic “On The Dark Side”, it’ll always be Eddie’s song to me.
1. You can debate the previous nine, but there’s no debating #1. Ladies and gentlemen, This is Spinal Tap. The subject of Ron Reimer’s early 80s mockumentary about an old British hard rock band on the comeback trail is a classic move. And Spinal Tap remains the ultimate rock band that never actually existed. Turn it up to 11!