SOME AWESOME SLOGAN OR QUOTE ABOUT THE BOOK GOES ACROSS HERE.

Do You Hate Rush?


 

Geddy Lee of Rush in Rolling Stone magazine. Click on the picture for the full article.

Geddy Lee of Rush in Rolling Stone magazine. Click on the picture for the full article.

 

“I hate Rush,” Ben said. “They’re a stain on all of Canada.”

My friend isn’t much of a Rush fan, so he wasn’t terribly impressed when the band was voted into the Rock and Roll Hall of Fame this year.

The truth is, plenty of people feel exactly the same way that Ben does.

Rush polarizes people.

Their bizarre and fantastical lyrics, frequent time changes, geek-metal appeal, and mullet-sporting look are a massive turn-off to hordes of people.

Yet those very attributes endear them to millions of others.

You either love Rush. Or you hate Rush. End of story.

Very few people are indifferent towards Rush.

Smart businesses are like Rush, yet most waste their time trying to appeal to everyone.

Complaints strike fear into the hearts of entrepreneurs… when they should be greeted with enthusiasm.

When someone passionately dislikes what your brand represents, that’s a clear sign of three very important things:

1. They know who you are. (Ben knows exactly who Rush is)

2. They understand what your brand represents. (Ben understands what Rush is about)

3. There are people out there who love you. (Rush has millions of passionate fans)

The opposite of love isn’t hate. The opposite of love is indifference.

Hate doesn’t kill businesses. Indifference kills them.

There’s a book out there that can help you build a brand that people love and hate. It’s called Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous. You can order it by clicking here and have the paperback delivered to your door or start reading the digital download on your Kindle instantly. 

Rush 62 Comments

Do You Have The Right People Doing The Right Jobs?


 

The song was done, but Steve Miller felt something wasn’t quite right.

He had a great lyric, that he knew. And he had some great music to go with it. But for some reason, the end result didn’t fit. The music didn’t work with the lyrics.

It took some time, but eventually he untangled the song. The lyrics became “Take The Money and Run”. And the music became “The Joker”.

 

Two strokes of genius. Both songs were massive hits on their own, but at one time they were both entangled in this good-but-not-quite-right song.

Finding the right people to build your business is a lot like the situation Steve Miller found himself in.

You probably have plenty of great and talented people, but are they doing what they are best at?

Chances are good you have some “Take The Money and Run” lyrics doing “The Joker” tasks.

Great businesses discover what their people do best, and then empower them to do it.

They don’t waste any time asking square pegs to fit into round holes.

They don’t force right brain people to do left brain jobs.

Like Steve Miller, great businesses find the genius inside of their organizations and unleash it to change the world.

 

Quite often people ask me if they can order bulk signed copies of the book to give to clients, staff, and friends. Now you can do that! You can now order a box (38 books) of signed copies of the book for just $380 plus shipping. To order, email me directly at steve@brandlikearockstar.com and we will make it happen!

 

Steve Miller 196 Comments

You Only Get One First Impression


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The opening guitar of “Satisfaction” by the Rolling Stones.

The powerful drumroll that launches “Born to Run” by Bruce Springsteen.

The single snare that opens “Like a Rolling Stone” by Bob Dylan.

From those first notes, you know exactly what song you’re about to hear. You instantly know whether you need to turn it up… or turn it off.

That’s the power of first impressions.

People meet you, and in those opening notes they decide if they should turn you up… or turn you away.

You only get one chance to make a lasting first impression. Make it rock.

Click here to order Brand Like a Rock Star: Lessons From Rock n Roll To Make Your Business Rich and Famous. You can download it instantly for your Kindle or have the paperback sent directly to your house.

 

Photo courtesy of leocub at www.sxc.hu.

 

Uncategorized 1,016 Comments

The Secret To Word-of-Mouth


The bar and blue ocean of Santana's Grill Pit in Little Exuma.

The bar and blue ocean of Santana’s Grill Pit in Little Exuma.

Ozzy bites the head off of a bat.

Pete Townshend smashes a guitar into tiny pieces.

Brad Paisley records a controversial duet with LL Cool J about racism.

Bruce Springsteen plays for over four hours non-stop.

And we talk about it!

The secret to word-of-mouth is simple.

Be remarkable. 

Do something that people will want to tell their friends about.

Yes, there are ways to use social media to help fuel your conversation. You can employ various strategies to increase word-of-mouth. But ultimately, if you want people to remark about your business… then be remarkable.

Today I had lunch at Santana’s Grill Pit on the Bahamian island of Little Exuma. TripAdvisor rates it as the #1 restaurant in the Exumas.

The restaurant itself is a run-down wooden shack by the side of the road miles and miles away from anything. Behind the restaurant is the beach with soft white sand and perfect turquoise ocean. The atmosphere is perfect, the food is incredible, and the entire experience is remarkable. Johnny Depp and Orlando Bloom hung out here while filming Pirates of the Caribbean.

Santana’s Grill Pit is remarkable, and I will tell my friends about it for years. Hey, I just told you about it!

You don’t need to be a five-star place to be remarkable. You don’t need to have the best location or the lowest prices.

You just need to be different and stand out in a meaningful way that makes people want to tell others.

And that’s the secret to word-of-mouth. Simply be remarkable.

 

Uncategorized 66 Comments

Stones, Eagles, and Mac: Give Your Customers What They Want


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This summer, the 3D version of Jurassic Park is coming out.

And the real-life dinosaurs are coming back to life as well.

Fleetwood Mac is on tour. The Rolling Stones just announced their dates. And The Eagles are criss-crossing North America once again.

You won’t be hearing many new songs – if any at all – at these shows. You’ll hear the hits. You better be careful with how many drinks you have, because it will be tough to find a song that you could use for a pee break.

All three of these legendary bands recognize what their customers want, and they deliver.

The Stones, celebrating 50 years together, have been a nostalgia act for 25 of those years. They recorded all but four of their albums in their first 25 years together. Once their fans demanded the old hits, the band wisely obliged. The last relevant new Stones album was 1989′s Steel Wheels. Okay… maybe the 1994 album Voodoo Lounge.

The Eagles haven’t made relevant new music since 1979 and The Long Run.

Fleetwood Mac hasn’t made relevant new music since 1987′s Tango In The Night.

So here are my questions for you:

Do you truly know and appreciate what your customers want from you?

Do you wake up every day with a commitment to deliver what they want?

Or do you fill up your concert with pee-breaks and songs your fans don’t really want to hear?

Steve Jobs claimed it was his mission at Apple to make customer’s hearts sing.

That’s a pretty good mission, and it is one that Fleetwood Mac, The Eagles, and The Rolling Stones totally buy into.

Click here to order your paperback or Kindle version of Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous The book will take you backstage to reveal the core marketing strategies of rock legends, and show you have to make them work for your business right away. You’ll turn you customers into loyal fans.

PS – have you visited the Brand Like a Rock Star Facebook page? I would love to have you join and be part of the discussion.

 

Photo credit: Dinosaur image courtesy of stock.xchng user Totek

Eagles, Fleetwood Mac, Rolling Stones 1,119 Comments