Happy 58th birthday to Angus Young of AC/DC!
The legendary guitar player still has all of the on-stage energy that he did when he was 28.
Angus owes a life-long debt of gratitude to his sister Margaret.
She was the one who suggested that Angus wear his school uniform on stage.
And she also came up with the band’s name, after seeing the letters “AC/DC” on a vacuum cleaner.
Your next great idea could come from anywhere.
We tend to close off our world to outside voices, preferring to listen to the inner circle of people we know and trust. But those people are cursed with knowledge, so their ideas are often “inside the box”.
When you are looking for inspiration, take a walk outside your comfort zone. Talk to people disconnected from your field on expertise. Read a magazine from an industry that is totally unlike the one you work in.
And listen. Hear the words and phrases around you and soak them in.
When your radar is on, the ideas flow like the electricity that powered the vacuum that inspired AC/DC’s name.
The marketing book Brand Like a Rock Star profiles AC/DC in Chapter One, examining the band’s incredible consistency. The book goes on to look at dozens of legendary bands, and how you can use their experiences to make your business more profitable and successful. You can order it in paperback or digital download with one click from Amazon.