George Travis has been the tour director for Bruce Springsteen and the E Street Band for nearly three decades.
His job is to keep the thing rolling, no matter the cost. Coordinating thousands of people in hundreds of cities around the globe every year, George gets them working in sync to make sure that your $100 investment in a Springsteen ticket is a worthwhile investment.
For years, he’s a had a routine that we can all learn from.
When a new member joins the crew, or when a grizzled veteran appears complacent or disinterested, George grabs them in the middle of the concert and walks with them to the very back of the arena. From there, he shows them twenty thousand fans who have paid hard-earned money to see their favorite musician perform.
Together they gaze out at arena full of fans.
Someone here will get engaged tonight.
A group of friends who haven’t seen each other in years will reunite tonight.
For many of these people, they’ll never get a chance to see Springsteen again in their lives.
Someone here might die tomorrow.
What memory will you leave them with?
Every customer matters. Every interaction matters. Nothing can be taken for granted.
Before 2013 arrives and you toast the arrival of the New Year, take a moment to gaze out at your arena full of fans… the people who matter to you and who count on you not to let them down.
What will you do in 2013 to rise above their expectations?
What will you do in 2013 to make their experience with you life-changing?
The power is in your hands. Use it wisely. Take your job as seriously as George Travis takes his.
Happy New Year. Be a Rock Star in 2013.
Thank you for all of the support in 2012. The Brand Like A Rock Star project has been so amazing, educational, and fun. Book #2 is coming along nicely and should be published before 2013 ends. I look forward to sharing it with you!
With one click here, you can order a paperback or digital download of Brand Like A Rock Star. They only have ten copies in stock as of today, but more are on order. Grab one, and I guarantee it will change the way you look at branding, marketing, and advertising, and it will help you get 2013 off to a rockin’ start.