Today I did a 90 minute breakfast presentation in Ottawa, Ontario for a group of business people. I had a great time and met some brilliant people in the process. I did my very best, and left the room incredibly fatigued yet amazingly charged up. After every speaking engagement, that’s how I feel… a strange combination of burned out and pumped up.
On a much, MUCH bigger scale, that’s exactly what Rock Stars do. Night after night. Town after town. They put on a great show and leave behind a trail of raving fans for life.
Rock stars give it their all. Rock Stars deliver their very best every show, no matter what. No excuses. No distractions. I’ve been backstage after a show, watching a sweaty and exhausted band leave the stage absolutely drained from the emotional and physical toll that it takes to make their fans happy.
Easy? Not one bit.
Your business is your stage. Your customers are your fans. Your interaction with them is your concert.
Do you leave it all behind when you’re on stage?
Do you make it your personal goal to create fans for life?
Do you plug it in, crank it up, remove all distractions, and simply rock?
You aren’t ordained to be a Rock Star. It isn’t a gift from the rock gods. It doesn’t just happen.
It doesn’t matter what you do. When you get to work, you choose to be a Rock Star.
Or you choose to be like everyone else. Average. Invisible. Unremarkable.
And the danger, as Rush sang, is this: “If you choose not to decide, you still have made a choice.”
I’d love to deliver a remarkable presentation to your conference, convention, business group, or corporate gathering. Just click here for more information about how to make it happen. Together we’ll turn your meeting up to 11.
Brand Like A Rock Star is available right now in paperback or immediate digital download.