Don’t forget to join the discussion on the Brand Like A Rock Star Facebook group at www.facebook.com/brandlikearockstar and if you don’t like to pay for books, you might even want to ”like” this unusual Facebook group as well.
So the final month of 2011 is upon us, and inevitably thoughts turn to what you can do better next year in your business.
Rock stars are just like entrepreneurs. They start out with nothing but an idea in their head, and turn it into something millions of us fall passionately in love with. So why not take a page from rock ‘n’ roll when you think about how to build your business in the coming year? Here are five simple rock star steps that you can apply to your business in order to make 2012 rock.
1. Work with people you love. Don’t surround yourself with people who will smother your creativity. Instead, audition members of your band carefully and choose the ones you want to spend much of your life with. In business this means freeing yourself from the people or circumstances that stifle you. Great business ideas are ignited from passion, and you can’t have burning passion if the people around you are always pouring water on your kick-ass big dreams.
2. Play a lot. Whether practicing or in concert, never pass up a chance to play your music. You’ll get better at what you do and you’ll build a fan base person by person. In business, the same wisdom applies. Never miss a chance to tell your story, spread your word, and share your product. That non-stop work will build fans, and fans will build word-of-mouth.
3. Measure your results. It is pretty easy to see how many people showed up for your concert. Soundscan tracks how many CDs you sold. Smart bands track their success and understand what is connecting with their fans. Rock stars have people to look after this for them, so don’ t be afraid to do the same thing. If you can’t keep track of numbers, hire someone. But the worst thing you can do for your business is fail to measure results. You don’t win games if you don’t keep score.
4. Do it again. When you hit on something that works, don’t be afraid to do it again. Ask AC/DC or Nickelback. When you find fans who love the songs you sing, sing more songs just like that. For business, this means developing an understanding about what your customers expect from you. Talk to them. Observe them. Interact with them. Find out what they love about you, and give it to them time and time again.
5. Feed the fire. The Grateful Dead gave away bootlegs of their music in order to bring in new fans. What is your business doing in order to feed the passion that your customers have for you? When you give back to your fans – be it in products or time or simply conversation, you create a stronger bond and start to build customers for life. The cost of getting more out of a current customer is far less than the cost of acquiring new customers, so work the numbers in your favor and feed the fire.
And one more self-serving bonus tip…
6. Purchase the book Brand Like A Rock Star. It is the only business book endorsed by Gene Simmons and Alice Cooper. It will take you right to the core marketing strategies of rock’s legends, and show you how to put them to use in your business right away. You can order it with one click here and read it in paperback or Kindle.
Don’t miss the Brand Like A Rock Star marketing seminar in Grand Cayman on Friday, 16 December at Vivendi Cabaret in The Strand. Tickets are free, but they are in limited numbers and are going quickly. You can reserve yours here. I’m looking forward to spending some time with Cayman’s brighest marketing and branding minds, and taking a break from the hard life of scuba diving and beaching.