10% of your success in life, and in business, is because of smart planning.
The remaining 90% of your success is because of how you handled the stuff you didn’t see coming.
Take Harry Burnett Reese for example. He was a salesman, butcher, and farmer. It took that many jobs to feed his growing family of sixteen children! It was 1917 when Harry took up a job on a dairy farm in Pennslyvania. The farm was owned by the Hershey company, makers of so many chocolate goodies. Inspired by his employer, Harry began fooling around at home making candies for his kids, who all loved his candies. Eventually Harry left the dairy farm and turned to selling candy full-time.
During the Great Depression, Harry’s candies sold well at a price of just a penny each. He had marvelous visions of building a candy empire. But then World War II got in his way. Because of a shortage of supplies, Harry was forced to scale back his candy dreams. He could only afford to make one thing, “penny cups”, small chocolate cups that Harry filled with delicious peanut butter.
Harry Reese’s Peanut Butter Cups caught on, and eventually Harry sold his little company back to his original employer, Hersheys.
Unintended consequences of taking a job on a farm owned by candy company.
Unintended consequences of a vicious war that ruined a dream and forced him to focus on just one product.
Empires are built on unintended consequences.
A boy named Paul goes to a church tea on Sunday afternoon and sees a skiffle band playing. He introduces himself to John, the band’s leader, and the greatest rock and roll band the world has ever known in born.
Ted Templeman leaves the tape rolling while Eddie Van Halen fools around, and records one of the greatest rock ‘n roll guitar solos of all-time. They name the instrumental piece “Eruption”.
Mick Fleetwood invites Lindsey Buckingham to join Fleetwood Mac, but Lindsey says no… not unless his girlfriend Stevie Nicks can join too. The result is Rumours, one of the rock era’s most enduring albums.
The best things come from unintended consequences, but only if your mind and muse are open to the possibilities. Prepare for the unexpected. There is no dress rehearsal for life.
Today you’ll walk out the door into a world just waiting to present you with amazing opportunities.
What gift will you take from your collision with unintended consequences?
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This post was inspired by a favorite blog that I read, completely disconnected from branding and music, called Flight Level 390. As an aviation geek, I find Captain Dave’s posts riveting. However, they seldom apply to what I write about. This post is different. It is about unintended consequences, and although it centers on aviator Charles Lindbergh, it inspired thoughts about how there are incredible things waiting to happen for brands and bands who are open to the possibilities. Thank you Captain.
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