The idea for “Brand Like a Rock Star” had been kicking around in my head for a few months. The initial concept was a book about how Jimmy Buffett turned a simple three-chord beach tune into the Margaritaville mega-brand. One night in February I sat under the stars in Austin, Texas jotting down notes about the idea when it occured to me that the music industry is full of great stories that show how brands should, and shouldn’t, be built.
The first post went up March 13, and since then almost 3000 readers in 65 countries have visited to the site. I’m quite honored and flattered that so many people have enjoyed the blog and contributed to it. Since March, 87 posts have been created and the blog has served as my notes for the development of the book. 2010 will be the year that “Brand Like a Rock Star” grows from a blog into a book, and I will keep you updated on the progress. In the meantime, here are the top 5 most read posts from the blog this year.
5. September 2 – Bob Marley: The Million Dollar Niche Market
Bob Marley is the best example of someone who didn’t compromise their style, beliefs, and music in the name of success. Marley did his thing, and brought the world to him… instead of the other way around. Sadly, that sense of conviction ended up killing him. Bob Marley refused to have his cancerous toe amputated because of his Rastafarian beliefs. The cancer spread, and took his life.
4. December 3 – Tiger Needs To Attack!
Every branding blogger had to give their two cents on how the team handling Tiger Woods dealt with the controversy of 2009. This was my take, and looking back at it a month later I think I was right.
3. September 14 – Partnerships: Currencies of Credibility
This post was one that kind of got forgotten after I wrote it, and only now – looking back at the year – did I notice how popular it was. It makes sense, and rings true when you look at the Tiger Woods scandal from a sponsorship point of view.
2. October 7 – Jerry Garcia: Master Marketer
Deadheads made this post one of the most viewed postings in 2009. I’m not certain Jerry Garcia always consciously knew he was making groundbreaking marketing decisions, but he sure made a lot of smart ones.
1. December 11 – Forty Years Ahead of Their Time
Again the Deadheads spread the word on Twitter and made this posting easily the most viewed on the Brand Like a Rock Star blog in 2009. The essence of the post is that Jerry Garcia and the Grateful Dead were really the first social media and file-sharing experts, forty years ahead of their time. When you look at amazing brands in rock and roll, the Grateful Dead comes up a lot.