How To Give Your Customers Everything

Screen Shot 2015-11-01 at 6.30.08 PM


One of rock’s most iconic images is that of Pete Townshend of The Who, his guitar raised above his head like an axe, seconds away from smashing into the stage into pieces.

Why does Pete Townshend smash his guitar at the end of a concert?

Pete’s first victim was a 1964 Rickenbacker Rose Morris. At a concert at The Railway Tavern in the band’s early days, Pete accidentally cracked the headstock of his guitar on the bar’s low ceiling. He was angry, and smashed the rest of the guitar in disgust.

The next night, the fans were waiting for another guitar to be smashed.

Pete Townshend wasn’t wealthy enough in those days to smash a guitar every night, but within a year or two he would be. And his fans would be waiting for the ritual.

There have been many, many guitars smashed over the years. You can read all about each destroyed guitar here.

At first it was an accident.

Then it became a spectacle.

Now it is a symbol.

Over the course of the band’s 50+ years together, it has become symbolic with an incredible concert. Pete Townshend smashing his guitar is a way of telling the audience that he has played the life – literally – out of that guitar. Pete leaves behind those shards of metal and wood as a message that he’s given you all that he, and the poor guitar, can possibly give.

If you’ve seen Pete Townshend smash his guitar, chances are good you’ve seen someone give everything that they have to their fans.

That’s customer service.

In business, you will likely only ever get one chance to perform for your fans/customers. Will you give them all that you have to give? Will you smash your guitar, over and over, and walk off the stage knowing that you could not possibly have given your customer any more?

Customers expect great service today. The bar has never been higher.

If you aren’t smashing your guitar before you leave work at the end of the day, maybe you need to think about how passionately you serve your fans.

And now, enjoy a collection of smashed guitars courtesy of Pete Townshend (

Oh and by the way, the guitar in the image above was destroyed on November 7, 1973 at a show at the Odeon Cinema in Newcastle, England.

Learn how to rock your customer’s world with Brand Like A Rock Star: Lesson From Rock n Roll to Make Your Business Rich and Famous. You can order it with just click here. It’s available in digital download or paperback.

Pete Townshend, The Who, Uncategorized 561 Comments

Accidental Magic: Three Keys To Rock Star Creativity

The normally shy and reserved guitar player came alive when he hit the stage, playing his instrument with incredible passion. His band was still young, playing in small clubs to small crowds, but he played as if the world was watching.

Near the end of one of their concerts, he lifted the instrument high above his head in triumph.

And put the neck of the guitar right through the ceiling.

Pulling it out, he discovered that not only had he broken a hole in the ceiling, but also the neck of the guitar. Captivated by the energy of the moment, and knowing his expensive guitar was already wrecked, he threw the guitar down on stage over and over again, shattering it into pieces.

The crowd went wild. And entirely by accident, Pete Townshend found the thing he would become famous for as the guitar player for The Who.

So many great songs, scientific discoveries, human advancements, and fantastic achievements happened entirely by accident.

Yet in business, we strive for perfection and we chastise mistakes.

We are so busy working that we seldom take time to mess around and no nothing.

Very seldom do you take a leap forward while you are stuck inside your box.

But when you are free to screw up, experiment, and just try stuff… magic happens.

Three Keys To Rock Star Creativity

1. Free yourself to fail. Never criticize anyone (including yourself) when mistakes are made with good intentions. Only malicious mistakes deserve criticism. Everything else is to be praised.

2. Set aside time to do unproductive things. The work will be there when you’re done goofing off.

3. Force yourself out of your box. By going on stage, Pete Townshend was forced to leave his shy and reserved box behind and stand outside of his comfort zone. Always live your life one step outside of your comfort zone.

The marketing book Brand Like A Rock Star is one click away in paperback or Kindle download. Click here to order it today and start to make your marketing rock right away.

Pete Townshend’s new book Who I Am comes out today. It is his personal story and includes very intimate glimpses into life as one of the biggest rock stars on the planet. What was his strangest acid trip? What male rock star did he want to have sex with? Order Who I Am by Pete Townshend to find out.


Pete Townshend, The Who 208 Comments