Some people have a knack for comedic timing. You know those people who know not just what to say, but precisely when to say it.

Bruce Springsteen has that knack when it comes to singing. He knows not just what song to sing, but exactly when to sing it.

Think about it. In 1984, when “greed is good” ruled and the possibilities were limitless, Bruce reminded a generation that amidst all of that prosperity, some people were getting left behind. In Born In The USA Bruce told us the story of a returning Vietnam veteran, coming home to a country turning its back on him, refusing to acknowledge the mess of an ugly war.

In the months after September 11, 2011, he gave us the gift of The Rising. No piece of music so perfectly captured our collective heartbeat the way Bruce did when he painfully sang about climbing the stairs of a burning World Trade Center from the point of view of an innocent New York firefighter just doing his job.

Today, with a fractured political landscape and a teetering economy that scares the sh*t out of us on a daily basis, Bruce hands us a wonderful new song called We Take Care Of Our Own (click on the link to listen). With shades of Born In The USA, Bruce reminds us to look out for those around us, from “Chicago to New Orleans… from the shotgun shack to the Superdome… wherever this flag is flown, we take of our own.”

Why is a Springsteen-like sense of timing important for your business?  

I don’t know. Maybe you should ask the cruise lines that placed these ads.