I get the question a lot.
Which is the most well-branded band in rock ‘n’ roll history?
And as often as I get the question, I don’t always have an easy answer. So many bands have branded themselves successfully! But there are three bands that, in my opinion, have created the most powerful brands in rock history.
These are three bands whose brands transcend their music.
No band has mastered the art of merchandising like KISS. No band has turned their music into an financial empire like KISS. Few bands have created such a powerful following as KISS did with the KISS Army. Their drive to monetize their music has turned many people off over the years, but it has made the band millions.
The beauty of Buffett is that he turned one little catchy song into a profit machine. “Margaritaville” has become synonymous with the beach bum lifestyle, and fans flock to his restaurants, casinos, and hotels to experience it. They pick up his Landshark Lager beer and wear his clothing line to celebrate the idea of life on the beach. His annual tours have become destination vacations for his Parrothead followers.
Without the benefit of mainstream exposure, the Grateful Dead created their cult by giving away their music, actively engaging their Deadhead fan following, and touring relentlessly. The Grateful Dead made a ridiculously disproportionate amount of money considering the minimal radio airplay and exposure they received, and their brand continues to live on nearly two decades after Jerry Garcia passed away.
What do you think?
Which rock band has created the most powerful business brand?
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