This was the summer of the ALS Ice Bucket Challenge.
Every summer music expert Sean Ross declares one song as THE song of the summer. This year he named the ice bucket challenge as the song of the summer… even though it isn’t actually a song.
The ALS Association did a fantastic job of riding this wave of awareness and financial support. Last summer they raised $2.7 million in funding. This year they have already raised over $100 million! That money, along with increased awareness of this terrible disease, will hopefully go a long way towards finding a cure for Lou Gehrig’s disease.
For the past few months, people have been feeling very positive about ALS, and that can only help in the future.
Unless the ALS Association were to do something to completely deflate all of the goodwill.
Well done, ALS Association. You’ve managed to turn mountains of positivity and goodwill into rubble.
The ALS Association says they want to prevent unscrupulous groups from co-opting the Ice Bucket Challenge into their own fundraiser.
Think about this… so far this summer people have donated more than $100 million for the right to pour ice water over their heads in the name of ALS. Nobody is going to steal the Ice Bucket Challenge from the ALS Association. It simply isn’t possible.
Nobody is going to steal pink ribbons from National Breast Cancer Awareness Month. You can try make pink ribbons mean something to your cause, but it will never work. Pink ribbons equal breast cancer.
Yet pink ribbons remain in the public domain.
The Ice Bucket Challenge will always belong to the ALS Association. Putting lawyers on the case doesn’t make it belong to the ALS Association even more. It might legally define ownership, but it doesn’t define mental and emotional ownership.
When Bob Dylan heard Jimi Hendrix perform his song “All Along The Watchtower”, he instantly realized that Jimi owned the song.
“it overwhelmed me, really. He found things that other people wouldn’t think of finding in there. I took license with the song from his version, actually, and continue to do it to this day”
In other words, Bob Dylan performs “All Along The Watchtower” in Hendrix style because Hendrix owns the song in our minds.
The same thing happened with Trent Reznor of Nine Inch Nails heard Johnny Cash do a version of his song “Hurt”.
“I felt like I had just lost my girlfriend, because that song isn’t mine anymore.”
Mental ownership of a song or a concept like the Ice Bucket Challenge happens when we emotionally bond with something and we develop a permanent association with it.
And when someone tries to interfere with those emotional bonds, nothing good can come of it.
The ALS Association should tell the lawyers to go home, and let people give money for the love of giving, laughing, and shivering.