This summer, the 3D version of Jurassic Park is coming out.
And the real-life dinosaurs are coming back to life as well.
You won’t be hearing many new songs – if any at all – at these shows. You’ll hear the hits. You better be careful with how many drinks you have, because it will be tough to find a song that you could use for a pee break.
All three of these legendary bands recognize what their customers want, and they deliver.
The Stones, celebrating 50 years together, have been a nostalgia act for 25 of those years. They recorded all but four of their albums in their first 25 years together. Once their fans demanded the old hits, the band wisely obliged. The last relevant new Stones album was 1989′s Steel Wheels. Okay… maybe the 1994 album Voodoo Lounge.
The Eagles haven’t made relevant new music since 1979 and The Long Run.
Fleetwood Mac hasn’t made relevant new music since 1987′s Tango In The Night.
So here are my questions for you:
Do you truly know and appreciate what your customers want from you?
Do you wake up every day with a commitment to deliver what they want?
Or do you fill up your concert with pee-breaks and songs your fans don’t really want to hear?
Steve Jobs claimed it was his mission at Apple to make customer’s hearts sing.
That’s a pretty good mission, and it is one that Fleetwood Mac, The Eagles, and The Rolling Stones totally buy into.
Click here to order your paperback or Kindle version of Brand Like a Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous. The book will take you backstage to reveal the core marketing strategies of rock legends, and show you have to make them work for your business right away. You’ll turn you customers into loyal fans.
PS – have you visited the Brand Like a Rock Star Facebook page? I would love to have you join and be part of the discussion.
Photo credit: Dinosaur image courtesy of stock.xchng user Totek