Life itself is just a collection of stories. Live each day with a plan to die at a ripe old age with a bunch of really cool stories, and my guess is that you’ll live a rich and happy life.
The most enduring songs are the ones that tell stories. Storytellers like Dylan and Springsteen create music that will last for generations because they tell stories.
Remember a little story about “Jack and Diane”? Two American kids growin’ up in the heartland.
“Sympathy for the Devil”. Please allow me to introduce myself, I’m a man of wealth and taste.
“Imagine”. You could say I’m a dreamer, but I’m not the only one.
“Sweet Child O’ Mine”. And wait for the thunder and the rain to quietly pass me by.
“Lightning Crashes”. The confusion that was hers, belongs now to the baby down the hall.
“Friends In Low Places”. Where the whiskey drowns and beer chases my blues away.
“In The Air Tonight”. I was there and I saw what you did, saw it with my own two eyes.
Like great songs, great brands tell stories.
Visit the website of Dyson vacuum cleaners, and you can read about the struggle James Dyson went through in order to bring his innovation to market. You’re instantly hooked.
The Apple story is a “David versus Goliath” plot against Microsoft. You can’t avoid it. Buy a Mac and you’re in the club.
Star Trek’s story isn’t just a story of the Starship Enterprise. It is the story of one man’s vision brought to the screen, cancelled, revived by the faithful, made into movies, and kept alive by the fanatical devotion of fans.
Tell your brand’s story. Use your website, your Twitter feed, your Facebook page, and your customer interaction to share your story with your customers. Allow them to be a part of your story, and you’ll build a lasting legacy.